Flowlora
E-commerce operations, growth and profitability practice
Our e-commerce practice for online retailers: store audits, measurement repair, catalogue and feed work, and a profit view built on orders the store actually recorded.
Current stage
Flowlora is being relaunched and its website is offline in the meantime. THEFOCUS LTD has been listed in the Shopify Partner Directory as a service partner under the Flowlora name since December 2023. Engagements continue through THEFOCUS.
Online retailers often run on figures that disagree. The ad platform claims more revenue than the store took, analytics counts the same order twice, and the product feed sends the wrong currency or price to a shopping channel. Decisions about budget, range and markets are then made on numbers nobody has reconciled. Flowlora starts by finding which figure is right, then fixes the store, the tracking and the catalogue so the next decision rests on clean data.
What it does
Store and channel audits
We audit the store configuration, analytics and tags, search and shopping campaigns, the product feed and social advertising. Every figure carries its date range and source, and anything we could not read is reported as unavailable. Audits can run read-only, with no live setting changed.
Measurement repair
We remove duplicate tags and duplicate conversion actions, reconcile platform-claimed revenue with store orders, and set up consent and server-side events so the numbers the business reads match the orders it ships.
Catalogue, feed and migration work
We rebuild product taxonomy and variant pricing, correct feed defects such as wrong currencies or delivery bands, and migrate catalogues and order history between platforms with an independent count check at the end.
Profitability view
Using store-recorded revenue as the reference, we recompute cost per order by channel and audience, so budget can move towards the segments that make money on corrected numbers.
What we do not claim
- The flowlora.com website is not live during the relaunch.
- There is no Flowlora app, API or software product.
- No Shopify partner tier, such as Plus or Select, is claimed.
- No success rate or number of markets served is claimed.
Questions executives ask
Is Flowlora a Shopify app?
No. Flowlora is THEFOCUS's e-commerce practice, listed in the Shopify Partner Directory as a service partner. It has no app or API.
Can we start an engagement while the Flowlora website is offline?
Yes. Enquiries come through thefocus.solutions and the work is contracted and delivered by THEFOCUS LTD.
Do you only work with Shopify stores?
Most Flowlora work is on Shopify, including migrations to Shopify from other platforms. Audits of analytics, advertising and feeds apply whichever platform runs the store.
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