Insights
Sourced, dated analysis for executives who have to make the decision.
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method ·
When advertising platforms and the order book disagree
Google Ads and Meta each report revenue under their own counting rules. Before a budget moves, finance and marketing should reconcile those claims against net sales, order by order.
briefing ·
Consent banners and the measurement gap
UK cookie rules changed on 5 February 2026. The new analytics exception, Google Consent Mode and modelled data now decide which numbers reach the executive dashboard.
analysis ·
Being cited by AI answer engines: what is documented and what is not
Google, OpenAI and Perplexity publish how their systems reach websites. None publishes how sources are chosen. An organisation can still control crawler access, snippet rules and how clearly it describes itself.
analysis ·
Fuel supply integrity: why the evidence trail matters
Price differences between fuels create a standing incentive to adulterate, and regulated markets still record off-specification fuel. Operators who keep linked records at each handover can locate a loss or a quality failure and act on it.
