Performance Media & Paid Acquisition
We build and run paid search, shopping and social campaigns around how your customers buy, and judge them on the orders and leads your systems record.
Questions we help answer
- What does a recorded order or a qualified lead actually cost us on each platform?
- Which campaigns would we lose sales without, and which mainly claim sales that would have happened anyway?
- Is any spend running outside the structure we reviewed, from connected apps or platform automation?
- Our sales close in a showroom or on a call. How should the campaigns be optimised?
- What are competitors advertising, and with which offers?
What we do
Account audit and reconciliation
A read-only review of each ad account, its conversion actions and its automation settings, with platform-reported results reconciled against recorded orders or leads.
Campaign architecture and build
Search, shopping, Performance Max and Meta campaigns with consistent naming, budgets and exclusions, built paused with a future start date for your review.
Conversion set-up
Primary and secondary actions with correct values, enhanced conversions, refund adjustments and offline import of qualified leads and closed sales from the CRM.
Lead generation
Verified forms, separate call-tracking numbers per platform and message leads, delivered to a sheet or CRM you own, with each qualifying question tied to the decision its answer drives.
Competitor and creative intelligence
Offers, formats and messages read from public ad libraries, turned into creative briefs and ad copy, with production through specialist partners where needed.
- How an engagement with THEFOCUS startsDiscuss this with us
How we approach it
- 01
Reconcile before optimising
No bid strategy or budget is changed until the conversions it learns from have been checked against recorded orders or leads.
- 02
Let the sales process set the structure
Online stores optimise for purchase value. Showroom, quote and consultation businesses optimise for verified leads and closed sales imported back from the CRM.
- 03
Stage everything for approval
New campaigns stay paused until you switch them on, and every platform automation that can rewrite ads, add audiences or create campaigns is listed for your decision.
- 04
Read results against agreed rules
Scheduled checks compare the account total with the campaigns being tracked and apply the decision rules set at launch, so a quiet week does not trigger a rebuild.
Client results
View allTürkiye · Real Estate & Property Development · 2026
Listing platform prototype and build specification for a cross-border property agency
A licensed property agency selling homes and investment property in several countries wanted one platform for its own stock, partner listings and new developments. We built a clickable prototype, a headless storefront build and a written specification for the full listing and enquiry platform.
Prototype and specification delivered on staging; platform not yet in production
Türkiye · Car Rental & Mobility Services · 2022‑2025
Search advertising built around phone and booking enquiries for an independent car rental company
An independent car rental company takes most of its bookings by phone and through enquiries rather than a single online checkout. We ran its search advertising over several seasons with phone-call leads, contact enquiries and booking requests set as the goals the campaigns bid towards.
Account run on lead goals over several seasons; performance figures not published
Türkiye · Retail & E-commerce · 2025‑2026
Audit, measurement repair and paid media relaunch for a design-objects online brand
An online brand selling high-ticket decorative design objects commissioned an audit and put it through an independent quality review. It then had us carry out the findings one ticket at a time and relaunch its search and social advertising.
Fixes verified in production; paid relaunch results not yet measured
Relevant industries
How an engagement with THEFOCUS starts
A first conversation is about your situation. If there is a fit, we propose a scoped diagnostic with a fixed deliverable before any larger commitment.
Discuss this with us01
A working conversation
Forty-five minutes with the person who would lead the work. We ask about the decision, the systems behind it and the deadline.
02
A scoped diagnostic
Read-only access, a fixed timeframe and a written finding: what the records show, what it costs and what to change first.
03
A plan you can act on
Changes, owners, measures and exclusions in writing. The same team then builds and measures, or hands over cleanly.
- One accountable team
- The people who diagnose also build the systems and measure the result.
- Partners chosen per problem
- Independent specialists join for the parts that need them, under one contract.
- Records before dashboards
- Orders, ledgers and logs are reconciled before any recommendation depends on them.
Questions executives ask
Who pays for the media?
You do, directly to Google, Meta or the other platforms. Campaigns run in your accounts, so the history, audiences and data remain yours if the engagement ends.
Will you pause or change live campaigns without asking?
No. Launching, pausing and budget changes on live campaigns happen only with your approval, and each recommendation states whether it would stop delivery or reset learning.
Do you use the platforms' automated campaign types?
Where they suit the account and the conversion data feeding them is clean. Each automation setting is listed for your decision, and anything you want off stays off.
Discuss this with us
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