Sustainable Products & Growth
An environmental claim on a product page has to hold up when customers, marketplaces and regulators question it. We build propositions whose claims trace back to material, sourcing and logistics records.
Questions we help answer
- Which of our products could we credibly market on environmental attributes?
- Can we back every sustainability claim on our product pages and packaging?
- Will customers pay more for these attributes, or only prefer them at the same price?
- How do we show materials and origin in our listings and marketplace feeds?
- Which ranges should we redesign first?
What we do
Claims evidence inventory
Each environmental claim on packaging, listings and ads mapped to its evidence, with unsupported claims flagged for your advisers.
Product attribute data
Material, origin, recycled content and care data structured in the product records and passed to feeds and marketplaces.
Proposition and range design
Ranges and positioning built around attributes the business can evidence.
Demand testing
Price and message tests on live channels, measured against sales and margin data.
- How an engagement with THEFOCUS startsDiscuss this with us
How we approach it
- 01
Audit the claims in use
We collect every environmental claim on the website, packaging, marketplaces and ads and record its evidence, if any.
- 02
Structure the product data
Attributes are added to product records once, then mapped to each channel and feed.
- 03
Test with real customers
Propositions are tested in live channels with control products, so the effect on sales and margin can be read.
- 04
Scale what sells
Ranges with measured demand are extended, and the claims behind them are rechecked when sourcing changes.
Relevant industries
How an engagement with THEFOCUS starts
A first conversation is about your situation. If there is a fit, we propose a scoped diagnostic with a fixed deliverable before any larger commitment.
Discuss this with us01
A working conversation
Forty-five minutes with the person who would lead the work. We ask about the decision, the systems behind it and the deadline.
02
A scoped diagnostic
Read-only access, a fixed timeframe and a written finding: what the records show, what it costs and what to change first.
03
A plan you can act on
Changes, owners, measures and exclusions in writing. The same team then builds and measures, or hands over cleanly.
- One accountable team
- The people who diagnose also build the systems and measure the result.
- Partners chosen per problem
- Independent specialists join for the parts that need them, under one contract.
- Records before dashboards
- Orders, ledgers and logs are reconciled before any recommendation depends on them.
Questions executives ask
Do you approve our environmental claims?
No. We map claims to the evidence and flag gaps. Whether a claim is lawful is for your legal advisers, and certification labels are granted only by their own schemes.
Can product sustainability data go into our marketplace listings?
Yes, where the marketplace supports the attributes. We structure the data in your product records and map it to each feed.
Discuss this with us
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