Launch programme for a new fine jewellery brand, from positioning to storefront and production equipment

A new design-led fine jewellery brand in Türkiye, preparing to sell online to domestic and international customers.

The founder had to settle the brand's position, build a storefront and accounts, prepare product imagery before physical stock existed, and decide whether to buy a printer for lost-wax casting, a large purchase where a wrong choice ties up capital for years.

The programme runs in phases with milestone billing, and every task sits in a project the client can see. Positioning came first so that the storefront, accounts and imagery were built on an agreed brand position. For the equipment decision we compared technologies by what happens in casting, where fine detail is lost, before comparing machines.

We built the storefront theme with structured product fields for materials and craft details, set up the brand's social and video accounts, and wrote a render standard covering shot list, image size, background colour and a quality checklist, noting which sales channels require photographs of the real item. The equipment report recommended one main machine and one alternative, set out a lower-capital option of in-house try-on prototypes with outsourced wax printing below a stated monthly volume, and ended with written questions for vendors and a test protocol that casts the brand's own design in gold and silver before purchase.

The storefront theme is published on a store that stays password-protected until launch, and the positioning, render standard and equipment recommendation were delivered. The brand has not launched commercially, so there are no sales results.