Clean Energy, Storage & EV Charging
For charge point operators, storage developers and fleets going electric. We put utilization, uptime, energy cost and tariff on one record per site.
Our perspective
A charging hub or a battery site makes money only in the hours it is available and used. Most operators cannot reconcile those hours across the charger back office, the payment provider, the energy bill and the site host's lease, so revenue per charger comes from one system, energy cost from another and downtime from a third. As electric vehicles move from early adopters to the mass market and storage becomes the grid's flexibility, the operators that expand well will be the ones whose existing sites are measured properly. We build the site-level data, pricing and reporting that make the next investment decision a calculation.
Market signals
01
More than 17 million electric cars were sold worldwide in 2024, over 20% of all new car sales. The IEA expected sales to pass 20 million in 2025, more than a quarter of cars sold.
02
At the end of September 2026 the UK had 124,738 public EV chargers at 48,298 locations, 7.4% more than a year earlier. These counts underpin the Department for Transport's official charging statistics.
03
108 GW of new battery storage capacity was deployed worldwide in 2025, 40% more than in 2024, and installed capacity is eleven times its 2021 level. Lithium iron phosphate batteries made up around 90% of deployments.
How we help clients
Network planning and site selection
TF-01StrategyA ranking of candidate sites on traffic, dwell time, local competition, grid capacity and lease terms, tested against what comparable existing sites earn. We recommend where to build next and where to stop.
Site performance data
TF-06Technology & DataCharger sessions, fault logs, payment settlements and energy invoices joined into one record per site and per connector, so utilization, uptime and revenue per kilowatt-hour come from the same data.
Tariff and pricing design
TF-04GrowthPricing by site, time of day and customer type, with idle fees, subscriptions and fleet contracts tested against the energy cost each site actually pays. Each change is measured against sessions and margin.
Site profit and capital returns
TF-08FinanceA profit and loss per site that carries energy, host payments, maintenance, payment fees and depreciation, and a returns view for storage assets that separates each revenue stream from the assumptions behind it.
Field service and uptime
TF-07OperationsFault-to-fix tracking across maintenance contractors, with time to repair and repeat faults recorded per charger model, so service contracts are managed on evidence.
Fleet electrification plans
TF-11SustainabilityFor fleet and car rental operators, a vehicle-by-vehicle replacement plan built from mileage, duty cycles and depot power, with charging cost compared against fuel on the fleet's own records.
What changes next
Reliability becomes a reported number
The UK's Public Charge Point Regulations 2023 require rapid networks to meet 99% average reliability and to publish open data, and the EU's alternative fuels infrastructure rules require card payment on new fast chargers. Operators will have to evidence uptime from charger and repair logs.
Storage revenue shifts to trading
As more batteries connect, the ancillary services that paid early projects become crowded and more revenue has to come from wholesale trading and capacity contracts. Investors will ask for revenue stacks broken down by stream and tested against falling prices.
Fleets electrify before households
Company cars, vans and rental fleets are where mandate pressure and total cost of ownership arrive first. Over the next 12 to 18 months more fleet operators will need depot charging, energy procurement and vehicle replacement planned as one program.
Business challenges
01
Utilization measured three ways
The back office counts sessions, the payment provider counts settlements and the energy supplier bills kilowatt-hours. Without a reconciliation, nobody can say what a site earns per kilowatt-hour sold.
02
Downtime without a cause
Chargers report faults, but the repair record sits with a contractor. Repeat faults on the same model stay invisible, and the reliability figure a regulator asks for has to be assembled by hand.
03
Tariffs set by competitor watching
Many operators price by matching the nearest rival. Without energy cost and demand by hour per site, a price cut can fill the chargers and lose money on every session.
04
Storage cases built on one price curve
Business cases for battery sites often rest on a single forecast of wholesale and balancing prices. When markets saturate, the case has no record of which assumption failed.
Where the opportunity sits
A site league table that reconciles
Ranking sites on reconciled revenue, energy cost and uptime shows which locations fund expansion and which need a new tariff, a new host deal or closure.
Pricing by hour and customer type
Tariffs that vary by time, site and customer group, measured against margin, move sessions to cheaper energy hours and give fleets a reason to sign contracts.
Evidence ready for regulators and lenders
Reliability, open-data and revenue reporting drawn from one dataset serves the regulator, the lender and the board without three separate exercises.
How we approach it
We start read-only with the charger back office, payment settlements, energy invoices, maintenance tickets and site leases, or, for storage, with trading and settlement statements. We take one site and one month and reconcile sessions, kilowatt-hours, revenue and cost line by line, then note every gap. Findings become a prioritized task list, each item with an owner and an acceptance check. If the client wants us to build, the same team delivers the data layer, the site reporting, the pricing tests and the investment model, documented and left in the client's own accounts. We work with car rental and automotive aftermarket businesses, and bring that knowledge of fleets and vehicle data to fleet electrification work. Electrical design and installation, grid connection applications and engineering sign-off, charger certification, health and safety compliance, energy trading on a client's behalf, and legal, tax or investment advice stay with qualified engineers, licensed parties and the client's own advisers.
How our experience is evidenced
Clean energy, storage and EV charging form a frontier sector where THEFOCUS applies its capabilities in data, pricing, financial modeling and operations. No anonymised engagement in this sector is published, and no results are claimed.
How an engagement with THEFOCUS starts
A first conversation is about your situation. If there is a fit, we propose a scoped diagnostic with a fixed deliverable before any larger commitment.
Discuss this with us01
A working conversation
Forty-five minutes with the person who would lead the work. We ask about the decision, the systems behind it and the deadline.
02
A scoped diagnostic
Read-only access, a fixed timeframe and a written finding: what the records show, what it costs and what to change first.
03
A plan you can act on
Changes, owners, measures and exclusions in writing. The same team then builds and measures, or hands over cleanly.
- One accountable team
- The people who diagnose also build the systems and measure the result.
- Partners chosen per problem
- Independent specializts join for the parts that need them, under one contract.
- Records before dashboards
- Orders, ledgers and logs are reconciled before any recommendation depends on them.
Questions executives ask
Do you install chargers or connect batteries to the grid?
No. Installation, grid connection and electrical sign-off belong to accredited installers, engineers and the network operator. We work on the data, pricing, reporting and investment decisions around their work.
Can you help us meet the UK reliability reporting rules?
We can build the data that calculates reliability per charger from your fault and session logs and show where the figure is weak. Interpretation of the regulations and any compliance statement remain with you and your legal advisers.
We run a rental or company fleet. Where would you start?
With the fleet's own mileage, duty cycles and fuel spend, and the power available at each depot. That gives a vehicle-by-vehicle replacement order and a charging cost comparison based on your records.
Discuss this with us
A few details help us route your enquiry to the right partner. Fields marked optional can be left blank.