Pricing & Revenue Management
We measure the price customers actually pay after codes, promotions and concessions, then set list prices, offers and rates that protect contribution.
Questions we help answer
- How much of our list price survives discount codes, promotions, free shipping and sales concessions?
- Which promotions brought in new customers, and which only discounted orders we would have taken anyway?
- Are we priced consistently across our own store, marketplaces and shopping feeds?
- How should hotel, rental or berth rates move with season, lead time and occupancy?
- Who in the sales team can approve a discount, and how far can they go?
What we do
Price realisation analysis
A waterfall from list price to the net price on each invoice: discounts, codes, free-shipping thresholds, payment fees, returns and sales concessions, by product and channel.
Promotion evaluation
Each promotion read against the orders it produced, comparing new and returning customers and the weeks before and after, so a sale that only pulled demand forward becomes visible.
Price architecture
Ranges, bundles, minimum order values and shipping thresholds set against contribution per order, with compare-at prices checked against what was actually charged.
Rates for capacity businesses
Rate rules for hotels, car rental and marinas by season, lead time, length of stay and channel commission, with the booking engine and channel manager settings checked.
B2B quoting and discount authority
Price lists, approval bands and quote templates held in the CRM, so discount authority is written down and every exception has a name against it.
- How an engagement with THEFOCUS startsDiscuss this with us
How we approach it
- 01
Rebuild the waterfall from transactions
We work from invoice and order lines, so every step between list and net price can be traced and owned.
- 02
Separate volume from margin
Promotions and price moves are judged on contribution and on the customers they brought in, with the periods either side compared.
- 03
Change prices with a way back
Bulk price edits run after a full snapshot of every prior price, and where volume allows we test on a subset of products, markets or dates first.
- 04
Write prices into every system
Agreed prices reach the store, marketplaces, feeds, booking engine and CRM on the same day, and a check confirms each one holds the new value.
Client results
View allTürkiye · Real Estate & Property Development · 2026
Listing platform prototype and build specification for a cross-border property agency
A licensed property agency selling homes and investment property in several countries wanted one platform for its own stock, partner listings and new developments. We built a clickable prototype, a headless storefront build and a written specification for the full listing and enquiry platform.
Prototype and specification delivered on staging; platform not yet in production
Türkiye · Car Rental & Mobility Services · 2022‑2025
Search advertising built around phone and booking enquiries for an independent car rental company
An independent car rental company takes most of its bookings by phone and through enquiries rather than a single online checkout. We ran its search advertising over several seasons with phone-call leads, contact enquiries and booking requests set as the goals the campaigns bid towards.
Account run on lead goals over several seasons; performance figures not published
Türkiye · Retail & E-commerce · 2025‑2026
Audit, measurement repair and paid media relaunch for a design-objects online brand
An online brand selling high-ticket decorative design objects commissioned an audit and put it through an independent quality review. It then had us carry out the findings one ticket at a time and relaunch its search and social advertising.
Fixes verified in production; paid relaunch results not yet measured
Relevant industries
How an engagement with THEFOCUS starts
A first conversation is about your situation. If there is a fit, we propose a scoped diagnostic with a fixed deliverable before any larger commitment.
Discuss this with us01
A working conversation
Forty-five minutes with the person who would lead the work. We ask about the decision, the systems behind it and the deadline.
02
A scoped diagnostic
Read-only access, a fixed timeframe and a written finding: what the records show, what it costs and what to change first.
03
A plan you can act on
Changes, owners, measures and exclusions in writing. The same team then builds and measures, or hands over cleanly.
- One accountable team
- The people who diagnose also build the systems and measure the result.
- Partners chosen per problem
- Independent specializts join for the parts that need them, under one contract.
- Records before dashboards
- Orders, ledgers and logs are reconciled before any recommendation depends on them.
Questions executives ask
Do you set our prices?
We recommend prices, thresholds and rules with the evidence behind each, and we can apply them in your systems once you approve. The pricing decision stays with you.
Is this legal advice on pricing?
No. It is commercial analysis. Where a recommendation touches competition law, price-display rules or consumer-protection requirements, we flag it so your legal adviser can review it before anything changes.
Discuss this with us
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