Sales Effectiveness & B2B Growth
We trace each enquiry from the ad or referral that produced it to the quote, the signed order and the payment, then fix the stage where sales are lost.
Questions we help answer
- How many enquiries become quotes, and how many quotes become orders, for each lead source?
- How quickly do we answer a new lead, and what happens to the ones nobody answers?
- Which customers, sectors and buyer types should the sales team spend its time on?
- Can our advertising platforms learn from closed sales instead of form submissions?
- Who are the credible buyers or distributors for our product in a new market, and how do we reach them?
What we do
Pipeline and CRM design
Stages with entry and exit criteria, required fields and named owners, configured in a CRM you own, so pipeline value means the same thing in every report.
Lead qualification and routing
Qualifying questions each tied to the decision their answer drives, routing rules by product and region, and response-time tracking from the first contact.
Quote-to-order process
Quote templates, approval bands, follow-up sequences, e-signature and the handover to invoicing, so no quote lives only in a personal inbox.
Closed-loop measurement
Qualified leads and closed sales sent back to the ad platforms as offline conversions, so bidding learns from revenue.
Buyer and distributor sourcing
Target lists built from trade data, directories and public records for wholesale and commodity sellers, with outreach and qualification notes per buyer.
- How an engagement with THEFOCUS startsDiscuss this with us
How we approach it
- 01
Map the real sales process
We read CRM history, quote files and enquiry inboxes and sit with the sales team before drawing the pipeline.
- 02
Measure every stage
Conversion and elapsed time are computed for each step, by source, product and salesperson, from the records themselves.
- 03
Fix the leak nearest revenue first
A lost quote costs more than a lost click, so the work starts at the late stages and moves upstream.
- 04
Connect sales back to marketing
Once closed sales flow back to the platforms and the reporting, marketing and sales argue from one record.
Client results
View allTürkiye · Real Estate & Property Development · 2026
Listing platform prototype and build specification for a cross-border property agency
A licensed property agency selling homes and investment property in several countries wanted one platform for its own stock, partner listings and new developments. We built a clickable prototype, a headless storefront build and a written specification for the full listing and enquiry platform.
Prototype and specification delivered on staging; platform not yet in production
Türkiye · Car Rental & Mobility Services · 2022‑2025
Search advertising built around phone and booking enquiries for an independent car rental company
An independent car rental company takes most of its bookings by phone and through enquiries rather than a single online checkout. We ran its search advertising over several seasons with phone-call leads, contact enquiries and booking requests set as the goals the campaigns bid towards.
Account run on lead goals over several seasons; performance figures not published
Türkiye · Retail & E-commerce · 2025‑2026
Audit, measurement repair and paid media relaunch for a design-objects online brand
An online brand selling high-ticket decorative design objects commissioned an audit and put it through an independent quality review. It then had us carry out the findings one ticket at a time and relaunch its search and social advertising.
Fixes verified in production; paid relaunch results not yet measured
Relevant industries
How an engagement with THEFOCUS starts
A first conversation is about your situation. If there is a fit, we propose a scoped diagnostic with a fixed deliverable before any larger commitment.
Discuss this with us01
A working conversation
Forty-five minutes with the person who would lead the work. We ask about the decision, the systems behind it and the deadline.
02
A scoped diagnostic
Read-only access, a fixed timeframe and a written finding: what the records show, what it costs and what to change first.
03
A plan you can act on
Changes, owners, measures and exclusions in writing. The same team then builds and measures, or hands over cleanly.
- One accountable team
- The people who diagnose also build the systems and measure the result.
- Partners chosen per problem
- Independent specializts join for the parts that need them, under one contract.
- Records before dashboards
- Orders, ledgers and logs are reconciled before any recommendation depends on them.
Questions executives ask
Do you supply salespeople or run outreach for us?
We design the process, configure the CRM and can run buyer research and first outreach where sourcing is in scope. Selling and negotiating stay with your team.
Which CRM should we use?
The one that matches your sales process and the systems it must talk to. We compare options on those terms, with set-up effort and running cost stated, and often keep the existing CRM after fixing its configuration.
Discuss this with us
A few details help us route your enquiry to the right partner. Fields marked optional can be left blank.